In a world where environmental consciousness is paramount I had the chance to design the brand identity for Impact, a forward-thinking holding company based in Rome, dedicated to a zero waste lifestyle. The company's primary venture is a vegan fast-food chain that thrives on the mission of making sustainable living accessible and enjoyable, leaving no room for FOMO when embracing eco-friendly choices.

The symbols, inspired by primal shapes, convey a robust essence that aligns with the brand's clear vision. Rooted in a simple grid, they form a scalable language, much like an alphabet, adaptable to the holding's expansion. Lead by specific rules, they grant Impact a unique voice that resonates distinctly.