Claudia Nazionale − Isodope

Isodope's quantum leap: memes and AI propel nuclear energy into a new era.

Isodope is the online persona of Isabelle Boemeke, a nuclear energy influencer who wants to change what the world thinks about nuclear, one TikTok video at a time. This is a self-funded project with the goal to change public opinion to help solve the climate crisis.

Nuclear historically has had a bad rep & Isodope's goal is to change the public's perception on it. After all, it is one of the safest and cleanest forms of energy available to us today. The Isodope persona and brand is built to put people's fear around nuclear at ease through memes that are easy to digest and even easier to share.

Isodope is changing the face of science communications, to share good ideas and mobilize people behind them. Working with the Isodope team we worked on a brand refresh, a new website, and an extended asset library. Since Isodope is a major proponent of future tools, solutions and the use of technology in daily life, we decided to enlist the creative help of Artificial Intelligence tool DALL·E to bring this branding to life.

Isodope is a not for profit project not affiliated with the nuclear industry or any company. This project is also not sponsored by AI.

For more information about Isodope, visit isodope.com

Follow Isodope:
TikTok @isodope
Instagram @i_sodope

Slide presenting the font pairing for the project with Tronica Mono, Terminal Grotesque, F37 Judge and Monument Grotesk

The branding & art direction is designed around the concept of creating "a school in another dimension." The idea was to create a classroom from the future that makes people feel a sense of urgency and inspiration. Climate communications often get washed out. The otherworldly persona encourages people to pay attention.

Isodope is a huge proponent of investing in future technologies like nuclear and the impact it can have on our future. We wanted to embody this ideology in the creative decisions we made throughout the branding. We decided to enlist the creative help of Artificial Intelligence DALL·E to create imagery, iconography and typography in the branding.

With the help of AI, we created numerous hologram illustrations which are used as stickers throughout the Isodope brand language. DALL·E was also used to create type stickers (i.e. “sayings”) for easy to create social assets. Using AI will allow the Isodope team to dynamically evolve the brand elements as the conversation around Nuclear changes.