Vinkel is a fictional, conceptual brand started from a research about light, materials and reflections in a 3D environment. What initially began as a visual experiment for a friend's project evolved into a complete development of a full brand identity, including assets spanning from digital to print. This included the conceptualization of brand personality elements such as naming, tone of voice, and purpose.

Positioned within the context of a furniture brand unveiling a new collection of display stands, particularly tailored for deli shops, Vinkel draws inspiration from the 80s airbrush advertising aesthetic popular in Japan and the US.